Pacific Business Trust is making connections around the country, developing key regional relationships and resources with various stakeholders and clients as part of a broader national network over New Zealand, including the Waikato, Northland, Bay of Plenty, Central North Island, Wellington, Christchurch and the Deep South.
The regional strategy is focused on connecting businesses to create economic blocks of influence, sharing resource and increasing scale, says PBT CEO Kim Tuaine.
“It’s about setting up local business eco-systems for greater impact,” she says.
“We’re developing tangible programmes, equipping businesses with resource, providing access to networks and links to relevant projects that we’re aware of, to support their growth and achieve greater scale.”
These regional business eco systems fit into Pacific Business Trust’s broader strategy to develop a national network of well-connected, well-resourced Pacific businesses that can collaborate for greater opportunity and compete globally.
Business Growth Manager Richard Taurima says each local business eco-system is different. By combining the unique skills and expertise of the PBT Team at each location, they can tailor support and adapt to deliver what’s needed.
One of the first eco-systems Richard was involved in setting up was in the Waikato region.
“We have connected with the Waikato Innovation Park and the Waikato Pacific Business Network in Hamilton, which wants us to do a Pacific Meet and Greet event and present to the local business network,” he says.
“It’s growing because businesses are moving out of Auckland because it’s too expensive. Towns outside of Hamilton are benefitting, too, including Huntly, Morrinsville and Matamata.”
The types of businesses being attracted to the region vary, from construction, subbies (sub-contractors), hospitality, education and tech.
He adds that some Auckland-based Pacific-owned businesses are heading to the provinces so that they can concentrate more on their businesses.
“They’re generally quiet and like to keep a low profile and stick to the mainstream,” he says.
“They just want to get on with their business and are doing amazing things in regards to the arts, designer clothing, supplying hotels … all sorts of ventures.”
Richard says now that PBT regional eco-systems are up and running, the next challenge is to build relationships with local iwi.
“There are plenty of synergies between Maori and Pacific. A lot of that includes strong family ties, through marriage and other ties. Working with both iwi, who are each significant in their own right, will strengthen PBT’s regional strategy further.”
Kim adds the Pacific Business Trust team is working hard throughout all the regions across all of New Zealand.
“Those in business or starting out are primarily interested in where they can get funding and who can help them grow from what they’ve got. Based on their background and where they’re at, we’ll provide the appropriate advice and the direction we can steer them towards.”